The Fresh Market, headquartered in downtown Greensboro, has been ranked “The Best Supermarket in America” for 2021 by USA Today.
The ranking comes from a USA Today 10Best Readers’ Choice Awards.
The Fresh Market was founded in 1982 by Ray and Beverly Berry, and the first store opened at the intersection of Lawndale Drive and Pisgah Church Road, based on the idea of emulating the charm of a European-style fresh food market.
President and CEO of The Fresh Market Jason Potter in a press release said, “Out of the hundreds of supermarkets in America, we are thrilled to be voted number one. Over the last year, we have immersed ourselves in achieving our goal of becoming one of America’s Most Loved Brands and this award proves that customers are recognizing our improvements and we greatly appreciate their business and support.”
Potter added, “This achievement is a true testament to our team members who offer impeccable guest service every day. We’re looking forward to continuing our mission of offering the highest-quality fresh food and creating the best experience for our guests in 2021 and beyond.”
The Fresh Market currently operates 159 stores in 22 states across the US, focusing on fresh produce and private-label ingredients.
The Fresh Market beat out Midwestern based Hy-Vee which, was ranked No. 2, and Lidl headquartered in Germany, which ranked No. 3.
Publix, which is currently building a major distribution center in East Greensboro, ranked No. 7.
In 2019, at a historic joint meeting of the Greensboro City Council and the High Point City Council, both city councils voted to offer economic incentives of up to $301,000 each to keep The Fresh Market corporate headquarters in Guilford County.
The incentives were based on The Fresh Market creating 53 new jobs and retaining 248 jobs at the corporate headquarters.
Following the approval of the incentives, The Fresh Market announced its decision to remain in Greensboro.