The slogan was introduced almost two years ago, but many people are still puzzled by the sign pictured on the left.

What does “greensboro, You’re Welcome” mean?

“You’re welcome” is what people normally say in reply to “Thank you.”  When you add “greensboro,” with a small G, even with a heart in the middle, it doesn’t track.

A sign that said, “Welcome to Greensboro” or “Greensboro Welcomes You” would make sense, but the signs have it backwards.

It sounds like the public awareness campaign against bullying that Melania Trump launched when she was first lady, with the slogan, “Be Best.”  Melania Trump was criticized for using a slogan that was not grammatically correct.  No one seemed to know what happened to the article that should have been in the middle of slogan, “Be the Best” makes sense and “Be Better” does also, but “Be Best” does not, despite what the White House said at the time.

Mayor Nancy Vaughan explained that “greensboro, You’re Welcome” is the tag line created by the Greensboro Convention and Visitors Bureau, which calls it “branding.” But the real explanation seems to be that the slogan was written by a committee. Vaughan said that the committee worked for months on a new tagline for the Gate City, and this is what the majority of the committee, but not everyone, voted to approve.

The committee turned down a bunch of other taglines, including, “Greensboro, We Make History.”  It might not be the best tagline in the world, but it does make sense.

It wouldn’t be difficult to turn the tagline into a phrase that people could understand, “Greensboro, You’re Welcome Here.”  People wouldn’t look at that sign and say, “What in the world are they talking about.”

Or even, “Greensboro Welcomes You.”

What the message that “greensboro, You’re Welcome” sends is that in this city, with seven colleges and universities, “we ain’t got Good english.”

How about this tag line: “Greensboro, we’re real nice, but we don’t talk so good.”

But the committee could have saved a lot of work if it had just used the slogan that the infamous Scott Yost suggested years ago: “Greensboro, close to somewhere you’d really like to be.”

Or, “Greensboro, a fine place to visit, a great place to live.”