The Steven Tanger Center for the Performing Arts had a remarkably successful first fiscal year despite the fact that the year was only 10 months long.
The fiscal year ended on June 30, but because of COVID restrictions The Tanger didn’t have its inaugural performance until Sept. 2, 2021.
Despite the first year being short by two months, The Tanger held 203 events and hosted 415,421 patrons. Those 203 events included 88 sold-out performances and a record-setting inaugural Broadway season. The Tanger also set a record for the number of Broadway season ticket holders at a new venue with 17,414.
Along with touring Broadway shows during the past year, the 3,023 seat Tanger Center also hosted concerts, comedy shows, the Guilford College Bryan Series, the Greensboro Symphony Orchestra, the Greensboro Opera and all types of family entertainment.
Even though The Tanger was open for only 10 months of the fiscal year, the first year resulted in an overall positive financial position including funding the annual $2.2 million debt payment. The debt payment for The Tanger is made largely with ticket and parking fees and not general fund revenue from the City of Greensboro.
Mayor Nancy Vaughan, an early supporter of building a performing arts center in downtown Greensboro, said in a press release, “It has been wonderful to see the huge crowds in downtown Greensboro before and after Tanger Center events. The energy and excitement of having this beautiful new venue in our City has been amazing.”
Steven Tanger said, “The number of events and the diverse entertainment offerings has been nothing short of remarkable. The venue has not only improved the quality of life for the Greensboro community but it has proven to be an economic catalyst for the entire region.”
The Tanger is managed through the Greensboro Coliseum, and Coliseum Complex Managing Director Matt Brown said, “The tremendous success of our inaugural Broadway season shows and HAMILTON has been the foundation of our first year success. Our Broadway partners delivered an outstanding lineup and the public’s record-setting response was nothing short of phenomenal.”