The High Point Economic Development Corp. announced on Tuesday, Nov. 29, that iHeartMedia Triad will be High Point’s newest downtown office tenant. The company will take over 3,250-square-feet of the second floor of The Bedrock building at 275 N. Elm St.

The Bedrock is Phase One of “The Outfields,” – a planned Downtown High Point redevelopment project “designed to be the foundational component of downtown.” This new development is located just beyond the outfields of Truist Point stadium which is home to the High Point Rockers baseball team – and which will soon be home to a soccer team.

iHeartMedia is the largest audio company in the US. Locally, iHeartMedia Triad has a very strong cross-platform presence. The brands – both broadcast and digital – include Real Rock 105.7, Mix 99.5, Q 104.1, WPTI 94.5 and Hits 100.3.

All of these stations will broadcast live as well as stream online from The Bedrock building beginning in 2023.

Kellie Holeman, the president of iHeartMedia, said the move is very exciting for the company.

“We can’t wait to move our broadcast and digital operations to the heart of High Point,” Holeman stated in a Tuesday, Nov. 29 press release. “We’re very excited about our partnership with the downtown area and existing businesses and look forward to connecting our listeners, staff, and advertisers to further serve this great community.”

In addition to live broadcasts from downtown High Point, iHeartMedia Triad will also bring to High Point’s Truist Point Plaza things like meet-and-greets with major musicians and other special events.

The company will continue to be engaged with the community just as it has been in the past. Hits 100.3, for instance, conducted a live broadcast of the Second Annual Community Tree Lighting ceremony, which took place at the Truist Point Plaza on Saturday, Nov. 19.

The local economic development community is very happy about the increasing growth of the city’s downtown area, is a key driver of the success of the city.

Sandy Dunbeck, the director of the High Point Economic Development Corp, said this move enhances an already very positive trend.

“iHeartMedia Triad will definitely add to the momentum building in High Point, Guilford County and the Carolina Core of North Carolina,” she said.

A lack of business activity in High Point’s downtown has been a sore spot for city leaders for decades, however, about six years ago, the city began to focus its efforts on rejuvenating downtown.