The Greensboro Convention and Visitors Bureau revealed new branding for the city – “Greensboro, North Carolina: You’re Welcome” on Monday, April 4.
The branding has Greensboro spelled with a small g with a heart shaped interior.
The new brand is the result of an effort launched by Mayor Nancy Vaughan in 2019 and is the result of over 4,500 completed surveys. Those surveys were used to develop the “Greensboro, You’re Welcome” brand as well as a marketing blueprint for promoting Greensboro both externally and internally.
According to the press release, the “Greensboro, You’re Welcome” brand is designed to capture both the welcoming spirit of Greensboro and appreciation “for the wonderful community that we live in.”
It also states, “Through this new branding, we are able to express to potential new residents, companies and organizations that they are welcome in Greensboro, and to share with visitors and current residents the many welcoming amenities, events and benefits they will find here.”
The press release states, “What does ‘You’re Welcome’ Mean for Greensboro:
In Greensboro, You’re Welcome to …
- Discover our family-friendly amenities
- Thrive with our low cost of living
- Slow down with low-average commute times and some of the best traffic patterns in the nation
- Take in our arts scene with multiple theaters, galleries, museums and festivals
- Sample our booming global food and brewery scene with dozens of farmers’ markets weekly
- Learn at one of our seven colleges and universities
- Find a great job, learn new skills, or get the tools you need to start your own busines
- Walk our historic landmarks
- Explore hundreds of parks, more than any other NC city
- Enjoy the friendliest city in NC”
The new Greensboro, You’re Welcome branding and messaging campaign for the City of Greensboro is designed to “Raise awareness of Greensboro’s assets and opportunities” and “Foster and build community pride.”
Yes, I am great. I said so. Is this like “Virginia is for lovers”?
LOL. Who watched Moana then decided “YES! That’s our new theme in Greensboro!!!” So…original
Thanks for the chuckle, needed that!
Ya left it “”You’re welcome to illegally be in greensboro, and taxpayers will pay for it.”
Or you can work and pay taxes like most illegals do. Since they are actually here since most are her not illegally but after declaring Asylum. So yes, they are Welcome as are all immigrants.
Chris – that’s just stupid. Most illegals are paid cash and pay no taxes. “Declaring Asylum” – what does that mean?
Chris is just sending us further confirmation that he is indeed a dumbass.
Sounds condescending, like something your self involved uncle would say. Raised your taxes, your welcome. Raised your property tax value in some of the hardest times, your welcome. Wear a mask or get fined, your welcome….
Rebranding why? Will these new expenditures actually bring new residents or keep folks from living in surrounding communities that have better crime statistics, newer infrastructure and lower taxes and fees but may lack a snazzy lowercase heart logo? Such a tremendous waste of time and money. Feel good smiley faced drivel for the masses a few weeks before primaries.
puppies! ice cream! balloons! please come to g’boro, drop $$ buy vehicle enlist now go!
“Live love laugh”, “ come for our breadsticks” or “eating good in the neighborhood” were close seconds …
Nothing like “stretching “ the truth a little or telling a little “White “ lie
Low cost of living
Slow drivers and short commute times
Dozens of farmer’s markets weekly
Hundreds of parks
You forgot to mention the murder rate or high crime in general
What about the fleecing of the taxpayers with all the giveaway money
What about the total incompetence of leadership in city Police and sheriffs department as well as the council and commissioners
Don’t forget when (not if )we have another drought that water will be rationed again
Police response times are very slow
Before moving here take self defense classes and be a good shot it will give you piece of mind.
And lastly most of our schools suck
this is so motivating i had ‘i am 4 rent’ tattooed on my forehead !