The COVID-19 pandemic still lingers but it’s now in the rearview mirror and businesses are expanding and asking Guilford County for financial help to do so.

On Monday, Aug. 8, Guilford County government announced a public hearing for a request from Impact Data LLC, which is asking for $607,390 in county taxpayer money “to support the creation of a center of excellence facility” that’s estimated to generate about $108 million in capital investment in Guilford County and create 28 new full-time area jobs.

NC General Statutes require that the Guilford County Board of Commissioners hold a public hearing for all economic incentives requests and, on Thursday, August 18 in the commissioners’ meeting room on the second floor of the Old Guilford County Court House in downtown Greensboro, the board will allow input from residents and anyone else who wants to say something about the project and its benefits and costs to taxpayers.

The company, which is headquartered in Scottsdale, Arizona, uses data analytics to help businesses stay in contact with their customers and therefore increase retention of those customers.  The company works with hotels, restaurants, cafes, stores and online shops and other businesses to improve sales and bring in new customers.

One of the company’s sales pitches includes the following, “Gathering all of your customers into one application gives you the best chance to influence behavior, create demand, increase visits, and drive sales.”

The company also promises to use algorithms that are updated more frequently than the industry average.

In the past decade and a half, the Board of Commissioners has almost always overwhelmingly approved any incentives requests that make it to the point where they are placed on an agenda for a Board of Commissioners meeting.