Guilford County’s supplemental nutritional program for financially challenged pregnant women and new mothers – WIC (Women, Infants and Children) – is currently facing a challenge itself.

The floors at the Greensboro office at 1100 E. Wendover Ave. and the High Point office at 501 E. Green Dr. are so dated, ugly and stained that county officials worry it is keeping needy pregnant women and new moms from coming to the office to get services.

The Guilford County Public Health Division is receiving funds of $85,200 from the NC Division of Child and Family Well-Being that can be used to enhance WIC services.  The mission for WIC is to provide “supplemental nutritious foods, nutrition education, and referrals to health care for low-income persons during critical periods of growth and development.”

Of the $85,200 in state funding for the program, county health officials plan to spend $65,000 for new flooring at the Greensboro and High Point offices.

Health officials note that, since COVID restrictions have been lifted, more participants are now coming to the WIC office in-person – which means better-looking floors are more important than ever.

A county memo regarding the expenditure notes, “In order to attract new participants and retain current ones, it is important that the WIC clinic be inviting. The flooring we currently have is very dated and through various renovations and furniture moves has become damaged and stained.”

This $20,200 of grant money left over from the flooring project will be used to hire nutrition staff obtained from a temp agency. According to information provided by health staff to the Guilford County Board of Commissioners, the WIC section has experienced a higher than usual turnover in the past year. That, together with increasing caseloads, has made it difficult to serve clients in a timely fashion. The new temporary staff will help ensure that existing staff have a manageable workload.