When a giant new business comes to town – like a Toyota battery plant or a supersonic jet factory – there’s always a lot of hoopla among economic development officials and there’s usually a major celebration.

However, Guilford County, like the cities and towns within it, is also looking to attract more small businesses – and one unique business that’s coming to town and celebrating its grand opening this week is, well, already going to the dogs.

Hounds Town USA – a  national doggie daycare and boarding franchise – is celebrating the opening of a new location at 123 S. Walnut Circle in Greensboro with a ribbon-cutting ceremony on Wednesday, Sept. 28.

The company bills itself as “home to the happiest dogs on earth.”

Proprietor Chris Brooks, after spending three decades in the corporate world – the past 5 years as a franchise consultant helping others start up businesses – decided it was finally time to experience the franchise world first hand.

According to a press release announcing the grand opening, “Brooks is most excited about the ability to provide an interactive dog daycare for the local Greensboro community that helps dogs reduce their anxiety, improve their social skills and give their owners a better life overall.”

This opening is part of a larger effort by Hound Town USA to grow the business across North Carolina.

Hound Town facilities offer dog boarding, as well as grooming and other services

The Greensboro location will have large play areas for all-day play, as well as  “luxury suites for overnight dog boarding” and “a pampering doggie day spa offering bathing services.”

The layout is designed to allow dogs to play in groups with other dogs their own size and temperament, and the overnight boarding suites allow for a relaxing sleep after a long day of play and of smelling other dogs.