Anyone who’s watched the news in the last two weeks knows that one of the coming big demands during the coronavirus pandemic is a need for more medical facilities – and now a High Point business, better known for creating spaces at trade shows, is taking part in that effort by adding temporary medical spaces to its line of offerings.  

Holt marketing environments – which in the past has been known for making temporary spaces for a wide variety of business and marketing purposes – is now focusing its efforts on creating temporary medical structures that can be used to meet hospital overflow demands and to provide other services during the coronavirus crisis.

Holt Marketing, given its experience in setting up and breaking down structures, is able to quickly deploy temporary medical testing and triage facilities – things that are badly needed these days, when virus testing is the new national pastime.

Other area companies have also turned their business acumen to virus fighting. For instance, recently HanesBrands Inc. announced it would begin making protective masks for medical providers.

According to information put out by Holt Marketing this week, the company “is working closely with the medical community and various levels of government across our region, to quickly build temporary environments for testing, assessment and quarantine of COVID-19.”

The products and services the company is now offering medical providers include:

  • Temporary tents
  • Tent flooring
  • Triage stations
  • Temporary consultation rooms
  • Rental furniture
  • Infection control kiosks

Since these new facilities will be used to fight the virus, many of the surfaces are covered with high-pressure anti-microbial laminate finishes.

Importantly, the structures can be assembled quickly for rapid deployment as may be needed in emergency response situations.

The company also handles the signage.

“Printed information graphics convey… hygiene program messages,” the company’ statement reads. “Our infection control kiosks are finished with antimicrobial medical-grade laminates, assuring years of lasting, infection-resistant performance.”

In addition to being utilitarian, Holt officials say, the company also strives to make the structures attractive.