The City of High Point is working hard to become known for things other than furniture, but city leaders are still delighted by the fact that Eichholtz – a wholesaler of furniture, lighting and home accessories that operates in over 100 countries – plans to locate its US headquarters in downtown High Point.

The headquarters will be in The Bedrock, a building at 275 N. Elm St. in downtown High Point that’s being billed as “the new community hub of the revitalized city.”  On the building’s main floor, for instance, there’s a 12,000 square-foot food and beverage food hall with a lot of indoor and outdoor seating.

The Eichholtz announcement comes on the heel of droves of other announcements of new economic projects choosing Guilford County and the surrounding area.

Eichholtz intends to use about 3,300-square feet starting in September, which it has leased for five years with options to renew. That means the Class A office space in the building is almost completely full now. Eichholtz joins KeyRisk, and Coldwell Banker Advantage of the Triad in using much of the building’s office space.

Of course, the elected leaders and business leaders in the city are very pleased.

High Point Mayor Jay Wagner said he was “thrilled” to have the company’s US headquarters downtown and said “Eichholtz occupying space at The Bedrock is a wonderful blend of furniture and revitalization.”

The company, which is known for attempting to make luxurious products at affordable prices, is based in, Noordwijkerhout, Netherlands.  If you are not familiar with   Noordwijkerhout it is just north of Katwijk aan Zee and south of Hoofddorp.

Unlike many of recent economic development announcements in Guilford County, this one won’t mean a lot of new jobs. Eichholtz plans to relocate five jobs from out of state and add 10 new ones for a total of 15.

Those positions will include an operations manager, finance manager, vice president of sales, marketing director, warehouse manager as well as multiple customer service representatives.

The company was formed in 1992 in the Netherlands, by Theo Eichholtz who says he has gotten a lot of his inspirations for design over the years by traveling across Europe and Asia.

Dallas George, Eichholtz managing director, used the same word that Wagner did about the headquarters coming to High Point – “thrilled.”

“High Point is known around the world for furniture and design – we are thrilled to be here in this significant way,” he said.

Eichholtz has a large showroom on South Hamilton Street, that it uses during the city’s internationally known furniture markets.

High Point Economic Development Corp. Director Sandy Dunbeck didn’t use the word thrilled but she was obviously pleased.

“An international company has chosen North Carolina’s international city for its US headquarters office,” Dunbeck stated.  “We welcome this office component of Eichholtz to High Point, Guilford County and the Carolina Core.”