Guilford County government is hoping to enhance its public image and that’s one reason right now that Guilford County Manager Mike Halford and Human Resource officers are sifting through candidate resumes for the brand new high-paying Guilford County public relations officer job.
The Guilford County Board of Commissioners approved the position in the fiscal 2021-2022 budget adopted in June, and now county officials are looking for the right person to fill the job – which will pay somewhere between $91,590 and $159,690 a year.
Guilford County Manager Mike Halford said that improving communications is a priority and he noted that the county has had to do a whole lot of communicating lately, during the time of COVID-19.
According to a note in the county’s online classified ad, the first review of applications was to be conducted in mid-September.
The county’s public relations director will, according to the official job description, “oversee Guilford County’s comprehensive public relations and communications strategy, working closely with County Administration to define, develop, and unify County branding, maximize media value for the County, and cultivate community engagement and high visibility for the County with consistent voice.”
For years, Guilford County has had something of a public relations inferiority complex when compared to the state’s two largest counties – Wake and Mecklenburg – since both those counties have highly polished PR capabilities, while Guilford County has never funded a full-fledged, dedicated public relations office.
Years ago, one former county manager, David McNeil, found an old podium with the county seal on it in storage. Staff dusted it off and polished it up, and, for a while, when commissioners held press conferences or made public statements, they did so behind that podium. But even that small step toward branding and professionalism went by the wayside.
Former County Manager Marty Lawing, while he was manager from 2013 to 2020, wanted more attention shown to the matter and it is somewhat ironic that this is happening in the year after he left Guilford County government.
The Guilford County Clerk to the Board’s Office has handled the lion’s share of the public relations for the county through the years. At times, however, individual departments have handled their own public relations responsibilities.
For the new public relations officer, the county is looking for someone with a “Bachelor’s Degree in a related field with a combination of education and experience that would provide the necessary knowledge, skills, and competencies to perform the essential duties and tasks of this position OR Bachelor’s degree in Communications, Journalism, or a related field and considerable experience in public relations and eight years of experience overseeing a public relations function in a complex local government organization with at least three of those years in a supervisory capacity.”
This seems like an exorbitant amount of money to spend to hire someone who won’t be able to help public relations in Guilford County until any and all mask mandates are lifted and/or Dictator Alston and his minions are no longer anywhere near the board of commissioners!
Sharon Hightower and Goldie Wells, here’s your opportunity to help those cigarette smoking wino’s improve their image!
I’m sure they already have someone in mind.
One thing for sure-that individual will have real task putting lipstick on this pig.
Usually a newly created position with that level of pay was already filled before they announced it and they’re just going through the motions to make people feel like they had a chance. The poor fella that has to defend the libtard board of commissioners will certainly earn his keep.
Yet another level of make-work jobs to enhance the appearance of the LEFTIST County govt. Yet another 100Gs down the tube. First thing, you’ll be talking about real money. Where can I sign up?
I understand that the Kennedy lady has Dibbs on that Job,so everyone that has applied you can give it up and stay where you are.The people making decisions about high level jobs already have an idea !!!!!!!!
No white male need apply ,this town does not consider you as a viable candidate.your predecessors who were white made bad decisions for Greensboro;even though the town grew and met their budget.
All the fancy PR in the world won’t be worth a bucket of warm spit so long as we have the sorry Leftist “leadership” in the City Council and County Commission – and the bureaucracy! Just as changing the name of High Point Road to “Gate City Blvd” hasn’t done squat for reducing crime and general filth, a fancy PR program will only be lipstick on a pig unless the city changes course on many levels.
The prior note was a spoof on the last job the city had that gave Kennedy the job and then made announcements that the job had already been filled!!!!!!!!
Just pulling your leg People of Greensboro..