P.T. Barnum once said there’s no such thing as bad publicity, and that might be true.
But there certainly is such a thing as fantastic publicity and that’s exactly what Greensboro, High Point, Guilford County and the surrounding area have been getting ever since the Boom Supersonic announcement.
Terrific publicity on a worldwide scale.
On Wednesday, Jan. 26, Boom Supersonic announced that Piedmont Triad International Airport (PTIA) would be the new home of its coming “super factory” where the supersonic “Overture” passenger jets will be made. Immediately after that monumental announcement, the Greensboro area began getting terrific publicity.
Publications from US News and World Report to Forbes to aerospace industry-focused magazines in Europe and Asia have covered the story – as did key economic development and business publications such as Global Construction Review.
Flying Magazine, Marketwatch.com and Le Journal De L’avaition are just some of the news outlets that publicized the announcement.
One Dutch publication ran the headline “Boom Supersonic GAAT Concorde-Opvolger Bouwen In North Carolina,” which translates as “Boom Supersonic To Build Concorde Successor In North Carolina.”
Popular technology websites were also all over the news because of the technology angle. Tech Crunch, Engadget and other tech publications spread the word about the region of central North Carolina that’s usually outshined by Raleigh and Charlotte.
Any project this size would be a big win for the area and generate significant press coverage – however, the cutting-edge, high-tech nature of the product and all that it entails have made the announcement by Boom an unmitigated homerun when it comes to global publicity for the Greensboro/High Point area. Boom isn’t just making wedges or widgets in Guilford County. It’s making ultra-cool ultra-fast jets that will change the nature of air travel. It is a business story, an economic development story, a travel story, an aviation story and a technology story – and the announcement garnered interest from all of those segments of the media.
Even better is the fact that many of the articles go into detail as to the reasons why Boom Supersonic chose the Greensboro area.
The business-focused network CNBC quoted Blake Scholl, founder and CEO of Boom Supersonic, who told CNBC why PTIA was chosen.
“This is the right choice for us and we couldn’t be more excited,” Scholl was quoted by CNBC. “Greensboro brings a significant, local skilled labor population and there are more than two hundred aerospace suppliers in the state. Many will be key suppliers for The Overture.”
At the announcement on Wednesday, Jan. 26, one elated speaker said it seemed “Too good to be true.”
If a year ago, someone had asked economic development officials what project they would most like, in their wildest dreams, come to Guilford County, they would likely have said something like “Ultra-cool jets that change the nature of air travel.”
It’s safe to say that now, there were people all over the world who know Greensboro who, before January 26 had never heard of the sleepy “boring” city hidden between Raleigh and Charlotte.
The terrific current round of publicity comes right on the heels of another round of great PR for the area – the announcement of a Toyota battery factory locating $1.29 billion battery plant at the Greensboro-Randolph Megasite.