P.T. Barnum once said there’s no such thing as bad publicity, and that might be true.
But there certainly is such a thing as fantastic publicity and that’s exactly what Greensboro, High Point, Guilford County and the surrounding area have been getting ever since the Boom Supersonic announcement.
Terrific publicity on a worldwide scale.
On Wednesday, Jan. 26, Boom Supersonic announced that Piedmont Triad International Airport (PTIA) would be the new home of its coming “super factory” where the supersonic “Overture” passenger jets will be made. Immediately after that monumental announcement, the Greensboro area began getting terrific publicity.
Publications from US News and World Report to Forbes to aerospace industry-focused magazines in Europe and Asia have covered the story – as did key economic development and business publications such as Global Construction Review.
Flying Magazine, Marketwatch.com and Le Journal De L’avaition are just some of the news outlets that publicized the announcement.
One Dutch publication ran the headline “Boom Supersonic GAAT Concorde-Opvolger Bouwen In North Carolina,” which translates as “Boom Supersonic To Build Concorde Successor In North Carolina.”
Popular technology websites were also all over the news because of the technology angle. Tech Crunch, Engadget and other tech publications spread the word about the region of central North Carolina that’s usually outshined by Raleigh and Charlotte.
Any project this size would be a big win for the area and generate significant press coverage – however, the cutting-edge, high-tech nature of the product and all that it entails have made the announcement by Boom an unmitigated homerun when it comes to global publicity for the Greensboro/High Point area. Boom isn’t just making wedges or widgets in Guilford County. It’s making ultra-cool ultra-fast jets that will change the nature of air travel. It is a business story, an economic development story, a travel story, an aviation story and a technology story – and the announcement garnered interest from all of those segments of the media.
Even better is the fact that many of the articles go into detail as to the reasons why Boom Supersonic chose the Greensboro area.
The business-focused network CNBC quoted Blake Scholl, founder and CEO of Boom Supersonic, who told CNBC why PTIA was chosen.
“This is the right choice for us and we couldn’t be more excited,” Scholl was quoted by CNBC. “Greensboro brings a significant, local skilled labor population and there are more than two hundred aerospace suppliers in the state. Many will be key suppliers for The Overture.”
At the announcement on Wednesday, Jan. 26, one elated speaker said it seemed “Too good to be true.”
If a year ago, someone had asked economic development officials what project they would most like, in their wildest dreams, come to Guilford County, they would likely have said something like “Ultra-cool jets that change the nature of air travel.”
It’s safe to say that now, there were people all over the world who know Greensboro who, before January 26 had never heard of the sleepy “boring” city hidden between Raleigh and Charlotte.
The terrific current round of publicity comes right on the heels of another round of great PR for the area – the announcement of a Toyota battery factory locating $1.29 billion battery plant at the Greensboro-Randolph Megasite.
The best news would be fresh new leadership at the city/county level.
Ditto that jimMy! I never seen such a collection of dummies in my life!
Sure, let’s install “conservative” leadership so that we can focus the modern conservative topics like a “bathroom bill” or restricting women’s health choices, or the trendy new boogieman “CRT,” or how to gerrymander to the point where you don’t even need to worry about the will of the citizens. We can deny that the city has done well under its current progressive leadership (and that corporations have taken notice) and instead cut anything that makes the city move forward or grow.
Democrats have long been the kings of gerrymandering. In fact they probably invented it. So if you don’t like the way things are looking in the US. you are free free being the key word you may at any time move to a country that better suits your views. Enjoy
Are you waving your cane at me while you say this? Shouldn’t you be planning a book burning or something?
I don’t have a cane but will wave my flag and whatever weapon is handy and unlike you I don’t burn books I read them
How sad. Just you, your flag, your weapon, your insecurities, and your persecution complex.
Looks like Volvo is making an announcement today. You should start thinking of a way to make this a “liberal failure” now.
Don’t waste your breath, V. Most of the RT readership is of the “Mr. Wilson, Get Off My Lawn” school of civic planning, where they pine for the Leave It To Beaver old days that never were. God forbid they have to pay TAXES to support the schools to train local kids for these high tech jobs, or be told to wear a mask or take a shot to protect their families or fellow citizens from the most deadly pandemic in a century. Listen to them piss and moan over every dollar it takes to support the infrastructure and workforce investments these companies require. Listen to the alarm protected, gated community dwellers scream about “crime” like they are being raped at knifepoint or question the competence, integrity and motives of every melinated County official and know Greensboro is where old tired ideas like the Confederacy go to die.
Never have nor never will live in a gated community or any neighborhood that tells me what to do unlike the woke socialist form of government you want but know this if it’s my lawn you and chris should step very carefully because my dog’s bite and just so you know I don’t have pit bulls You’ll know my house my flag flies high and proud
I’ve paid taxes my whole working life moron just so fools like you can” freely” speak your peace So if you pass me on the street and I bend over please feel free to kiss me where the sun doesn’t shine and say thank you
Funny thing about you chris you are such a hypocrite about the county mask mandate. You recently said you would wear one at a concert but not to “run” into the Dollar General so who’s more or less important the upper crust of a concert or the people who shop at Dollar General. Please explain because I thought the mandate was all Guilford County.
Our Dollar general rarely has more than one or two customers at a time and we are a small town. The coliseum as packed with thousands of people from all over NC.
Mandates are not enforced. At least where I live.
But chris you are the one who has since day one been critical of everyone on here about not wearing masks. So it should not matter if you truely want to practice what you preach if it’s one person or 10,000 people. You are a hypocrite and full of crap.
Quit electing bar attorneys to political office!