Craft beer lovers delight.

The day after Halloween, Natty Green’s will make a major announcement to provide the public with details of a new investment in downtown Greensboro by the company.

On Monday, Oct. 28, the well-loved downtown brewery sent a notice to media outlets informing them that there will be “a special public announcement of a major investment by Natty Greene’s in their Downtown Greensboro location.”

The event will be held on Friday, Nov. 1 at 3 p.m. at the BrewPub on South Elm Street.

The brewery’s proprietors – Chris and Ashleah Lester – are slated to make the announcement, which will, the press release states, “include a significant overhaul to the property.”

Natty Greene’s BrewPub first opened in downtown Greensboro in 2004. Since then, the brewery has expanded its business footprint as well as its frothy offerings.

Natty Greene’s also opened a tasting room called The Brewhouse on Gate City Blvd.

The brewery was one of the early businesses that made the decision to open in downtown Greensboro, and that helped revitalize the area, which, a few decades ago, had very little going on.

The pub, which has a big draw on weekend nights as well as other nights for that matter, acted as something of a business and entertainment anchor for that section of South Elm Street and it played a big role in downtown revitalization.

Since 2004, many businesses have opened up downtown, making parking difficult at times, but delighting local economic development officials.